All the tickets of India vs. Pakistan ICC World Cup match of 16th June 2019 were sold out within a minute of opening the sale. Besides, it was resold in black markets for up to an astonishing value of Rs.60,000 per ticket. The advertisement slots of this highly anticipated match are also sold for a staggering 50% premium.
But as per the recent weather report, this match can be cancelled due to the unseasonal rain in England. If that really happens tomorrow, then the broadcasting partner Star Sports alone will face a loss of nearly Rs.137.5 crore. Besides, the associate partners of 2019 ICC World like Coca-Cola, MRF, OnePlus, and Uber will also face a huge loss.
For the India vs. Pakistan match, Star Sports has 5,500 seconds in their advertisement inventory. In most of the matches, they usually charge up to Rs.1.8 lakh per second. But, tomorrow’s match will be different as it can cost up to Rs.2.5 lakh per second. Needless to say, the slots are in extremely high demand even at this inflated rate.
Vinita Pachisia, Carat India’s senior executive, told “Even if there is inventory left, it may be sold at 50 percent higher rates than the current prices. The inventory on World Cup was being sold as packages, which include all matches (India and non-India) customised as per brand requirements or outlays available.”
— BCCI (@BCCI) June 15, 2019
The insurance companies, on the other hand, became quite reluctant after getting the weather prediction for tomorrow’s game. According to inside report, the premium has spiked nearly 300% as they don’t want to take any risk due to possible rainfall.
They already paid Rs.180 crores to broadcasters and advertisers of the 2019 ICC World Cup because of the three cancelled matches due to rain. And after booking that huge loss, the insurance companies are not willing to take any risk in the India vs. Pakistan match.