With nearly 8 decades of unrivaled success, it is finally the end for Volkswagen’s iconic Beetle as the German automobile manufacturer has announced to discontinue the production of one of their all-time popular cars the Volkswagen Beetle by the end of summer 2019. This move came in the business by Volkswagen is the result of the diminishing buyer pool of this car and the auto market shifting more of its attention towards other crossover and SUV vehicles.
Often referred to as “VW Bug” in the English automobile market, Volkswagen Beetles first rolled off production lines back in 1938 and merely after decade a decade the VW Bug was being exported to the US. It didn’t take that long for the VW Beetle to become a cultural symbol in the western world and means of utilitarian transport as well.
This iconic car got a major boost in the 1960’S in the US which pushed the Volkswagen to set their first manufacturing plant in North America. During the same time it became one of the most looked out for cars in America, especially in 1968-69 as about 423,000 Beetles were sold in the US market. The boom in sales of the VW Beetle came that year following it’s appearance as a race car “Herbie” in the 1968 Disney film “The Love Bug.”
Unfortunately, Volkswagen was only able to sell around 15,000 units of their iconic Beetle in 2017. The lack of sales is can be attributed to the contemporary car consumers focus shifting towards SUV’s.
“The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans,” said Volkswagen US CEO Hinrich J. Woebcken in a statement.
According to sources, before wrapping up Beetles’ production in July 2019, the makers are keen to the produce to signature edition.